IMSHENGLI · BRAND FILMS
About a name,
About a name,
and its apostrophe.
From the seven things I keep to a hundred ways to move one apostrophe — every film here is about one name: imshengli.
All films29
1:00
Keep
Let go, lap by lap
Keep
1:08
Keep · Walk
Everything you want, you carry
Keep
0:45
Keep · Carve
Choosing is subtraction
Keep
0:54
Keep · Focus
Choosing is focus, not throwing away
Keep
0:50
Keep · Trace
Your choices, joined up, are you
Keep
0:30
The Apostrophe
The smallest mark that turns I am into I’m
One Apostrophe
0:30
Quote, Unquote
120 BPM, every move on the beat
One Apostrophe
0:30
Object
A logo you could hold
One Apostrophe
0:30
永 (Yǒng)
Every stroke begins with a dot
One Apostrophe
0:30
Signal
A logo rendered in 12 ASCII characters
One Apostrophe
0:30
Bounce
The logo learns to jump
One Apostrophe
0:30
Apostrophus
A constellation shaped like a voice
One Apostrophe
0:30
Neon
A rainy night, a flickering sign
One Apostrophe
0:30
Anamorphosis
111 pieces, one viewpoint
One Apostrophe
0:30
Paper
A stop-motion paper theatre
One Apostrophe
0:30
Pixel
An 8-bit level for a logo
One Apostrophe
0:30
Plotter
A pen plotter draws the logo, line by line
One Apostrophe
0:30
撇 (Piě)
In Chinese, the apostrophe is a “piě” stroke
One Apostrophe
0:30
Safelight
Developing a logo in a darkroom
One Apostrophe
0:30
XY
What you hear is what you see
One Apostrophe
0:30
Specimen
A logo grown in a petri dish
One Apostrophe
0:30
Route
Running an apostrophe through a city
One Apostrophe
0:30
Stitch
A logo, one cross stitch at a time
One Apostrophe
0:30
Archive
Straight ' vs curly ’
One Apostrophe
0:30
Sort
Letterpress: every sort is cast backwards
One Apostrophe
0:30
Diorama
A day in a miniature city
One Apostrophe
0:30
Replay
107C: 3½ somersaults, no splash
One Apostrophe
0:30
Gnomon
A day in 30 seconds, told by a shadow
One Apostrophe
0:30
Within
Every room holds the next hour
One Apostrophe